Today we are open 10:00am - 6:00pm



Our website address is: This site is operated by DS.Emotion.



When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your e-mail address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you leave a comment on our site you may opt in to saving your name, e-mail address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.


Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.



If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.


If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


Visitor comments may be checked through an automated spam detection service.

Cookies Notice

We and third party organisations use cookies and other technologies, such as pixel tags on our websites and in our emails. For more information about cookies and how to disable cookies, please see our Cookies Policy below.

We collect your information in different ways

We may collect your information:

  • When you visit the Kings Mall.
  • When you use Wi-Fi at the Kings Mall.
  • Through your use of our Site.
  • Directly from you. For example, if you register for a promotion, create an account, enter a competition or free prize draw, purchase, post a comment on our Site, ask us a question, email us or interact with us on the telephone.
  • From third parties. For example, from the Kings Mall Wifi provider or if you choose to use an integrated social media feature on our Site or apps, the third-party social media site will give us certain information about you. This could include your name and email address. Your activities on our sites and apps may be posted to the social media platforms.

Information we may hold about you

We hold and may use the following information for the purposes described in this Policy:

  • We will hold contact and account information you provide to us (e.g. name, address, phone number, email, country of residence, preferred language).
  • Information about your use of the Site, Kings Mall and/or the Wifi at Kings Mall.
  • Information (e.g. your interests, purchases and household type or any information necessary to satisfy your request) provided to us by other companies including retailers at Kings Mall. We may also add information to your details which we have obtained from other companies or sources.
  • If you use the Site, we may collect information about the browser and device you’re using and your IP address (this is a number that identifies a specific network device on the internet and is required for your device to communicate with websites). We might look at what site you came from, what you did and didn’t use our site for, or what site you visit when you leave us.
  • In relation to emails we send you, we may use cookies and other technologies, such as pixel tags to collect information on how you respond to such emails, for example, the number of times the email is opened or the links in them are clicked etc. We partner with third parties who may also use such cookies and other technologies in our emails. Please see our Cookies Policy for more information.
  • All other such information about your interactions with us. For example, if you interact with us via our agent, manager, on-site offices, email, telephone or social media.

How we use your information

We may use your information in the following ways and for the following purposes:

  • To provide you with information, products, services, experiences and support you may request from us.
  • In order to send you communications in connection with visits to the Kings Mall, visits to the Site, and events you attend.
  • To get to know what your preferences might be so we can improve our offering to you and so that your experience with us is more relevant and personal. We may combine information we get from you with information about you we get from third parties, including to analyse customer behaviour.
  • To provide you with information about products, services, experiences or promotions which we feel may interest you through any medium you have indicated we can contact you through. Your information may be used to prevent or detect unlawful behaviour or to protect or enforce legal rights.
  • To protect the security of our company, employees, our customers, third parties and/or our or their property (including any events you may attend and our Site) as permitted by law.
  • For the purposes of providing services to our retailers and other clients, maintaining client relationships (such as informing our clients and prospective clients of properties and services that may be of interest to them) and for our other related business activities.
  • To contact you as part of market research we are carrying out. You may choose not to participate.
  • To show you advertisements we think you may find relevant and useful. This may include advertisements displayed on our own Site or apps, or advertisements from us displayed on other companies’ sites or emails.
  • In limited circumstances, we may also use your information for other purposes where permitted or required by law.


  • Where you’ve agreed, you may be contacted by us by email, text message, telephone or other means with information or offers regarding our upcoming events, products or services (including newsletters). We may also send you information or offers on behalf of other businesses.
  • To stop receiving marketing communications, you can change your preference by contacting us using the details below (Contacting us) or follow the instructions in any promotional message you get.

Third parties

We may share your information with the following for any of the purposes referred to in this Policy:

  • Any other member of our group or related companies.
  • The owner of Kings Mall – MP Kings – and any of its group or related companies.
  • Retailers at Kings Mall.
  • Where permitted by you, selected third parties for their marketing or advertising purposes.
  • Other third parties so that they can provide services to us (e.g. our Wifi provider, a mailing house, a courier, a call centre provider, a market research company or online behavioural advertising companies).
  • A company that acquires us or the owner of Kings Mall or becomes the new owner of the Kings Mall.
  • Where permitted or required by law, a government agency or other authorised body or organisation, to protect or enforce our rights or the rights of retailers in the Kings Mall, third parties, or in the detection and prevention of fraud (including credit card fraud) and other crimes.

Contacting Us

Feel free to contact us if you have any questions, complaints or require a copy of information we hold about you.

To correct, amend or update information you have given us, or in order to withdraw a consent you have given us you can contact us or log into your account.

Our contact details:

Centre Management:

Attention: Andrew Proctor

Centre Manager

Kings Mall Shopping Centre

King Street, Hammersmith,

London, W6 9HW

T 020 8741 2121

Use Of Cookies

Our Site uses cookies to collect information about how you access the Site and the services provided by us. Our use of cookies will identify a user’s device by which they access this Site (such as their computer), but will not personally identify users. By using our Site you consent to our use of cookies.

Cookies are pieces of information that include a unique reference code that an internet site transfers to your device to store and sometimes track information about you. A number of cookies that we use will only last for the duration of your site visit and will stop when you close your browser. Other cookies are used to remember you when you return to the Site and will last for longer.

We use cookies for the following reasons:

  1. Necessary Management
    • Managing your login session to enable you to move easily from one page to another within the Site and to ensure that your page requests are loaded in a smooth and secure manner.
  2. Performance
    • Collecting statistical information about how you use the Site so that we can improve the site.
    • Remembering that you have used the Site before; allowing us to identify the number of unique visitors we receive to different parts of the site.
  3. Functionality
    • Storing your preferences and selections.
    • Customising elements of the layout and/or content of the pages of the Site for you.

opening times

Monday—Saturday 7:30am - 9:30pm
Sunday 10:00am - 6:00pm
Bank Holidays 7:30am - 9:30pm

Individual store times may vary


Period (hrs) Rate (£)
0—2 £3.00
2—4 £5.50
4—6 £20
6—9 £30
9—12 £40
12—16 £50
16—24 £55

To access the Kings Mall car park, travel along King Street, go past Primark and turn 2nd right onto Cambridge Grove, follow to the top of the road and turn right onto Glenthorne Road. The Car Park is situated on the right after Leamore Street.

Address for SAT-NAV: Glenthorne Road, Hammersmith, W6 0LJ

Lost tickets will be charged at the full day rate.

Getting here

Kings Mall is located in one of London’s busiest transport hubs. Hammersmith tube station is less than a 5 minute walk from the centre offering access to the Circle, District, Piccadilly, and Hammersmith & City line.

There is also a selection of bus stops located in close to the centre offering a wide range of routes and services.